Edita food industries
Company address
Location:
Egipto, Cairo , Edita Group Building, Plot 13 – Central Pivot - El Sheikh Zayed
Service types
Alimentos y bebidas
Fabricación; Producción
Panadería y postres
Fabricación de alimentos
Panadería
Otras industrias alimentarias
About company
A leader in the snack food market
Edita is a leading FMCG company in Egypt & the Middle East. The company holds a leading market share in each of its five segments, a success driven by the company’s reputation for quality and affordability. With five state-of-the-art production facilities encompassing 30 production lines, as well as a nationwide distribution network, Edita is well able to meet the constant demand for its products. Its customer base includes more than 57,000 wholesale and retail customers, with exports to more than 17 markets in the region.
Our Vision
Setting the benchmark of snacking with our high quality, innovative products.
Our Mission
Together, spreading joy through trusted brands.
Our Core Values
Our History
2018
Signed Shareholder’s Agreement with Morocco’s Dislog Group
Rolled out a rebranding campaign for Molto
Launched TODO Mini Muffins in 1Q2018
2017
Signed an MoU to form JV with Moroccan distributor, Dislog Group
Edita launches TODO Donut with the commissioning of its 2nd line at E08
Edita inaugurates E08 factory with the commissioning of a new wafer production line and the launch of Freska Fingers and Freska Bites
Rolled out a rebranding campaign for Freska
Launched Molto Mini Mix in 1Q2017, HOHO’s Uncoated 2Q2017, and expanded TODO layered range in 4Q17
2016
New candy line installed, and production began in 4Q2016
Inked agreement with KSA’s Khalifa A.Algosaibi Cold Stores for the distribution of its HTT Brands
Launched TODO Bomb in 1Q2016, Twinkies Icing in 2Q2016, and TODO Brownies in 3Q2016
Began construction of phase one of new E08 factory
Edita Food Industries Acquires New Land to Produce a Premix Formula in August 2016
Edita’s new strudel line was commissioned in February 2016 with product-to-market in March 2016
2015
The company lists on the Egyptian Exchange, enhancing its corporate profile and access to growth capital
Edita Food Industries acquires rights to its existing HoHo’s, Twinkies & Tiger Tail (HTT) Brands in 12 additional MENA countries, acquires technical assistance & know-how to manufacture 11 new Hostess Brands products
Edita acquires land in Sixth of October City’s Polaris Al-Zamil district, which falls in close proximity to its E07 plant, to build a new factory (E08).
A new corporate campaign was launched to further strengthen the association of Edita to all its brands in a creative way and thus far has generated very positive feedback from all stakeholders and achieved very high viewership.
Four new production lines added — two croissant lines, one cake line and one rusks line — in Edita’s E07 factory extension
2013
Edita builds a new headquarters and logistics hub in Sheikh Zayed City
The company introduces an ERP system upgrade
Edita acquires HTT brands in Egypt, Libya, Jordan & Palestine
2012
Edita launches wafer products
Edita builds a production plant in Polaris Industrial Park to meet increased demand
2011
Edita undergoes a rebranding campaign
Sales cross the EGP 1 billion milestone
Edita enters the candy market with MiMix, building a production facility in the city of Beni Suef dedicated to candy products
Edita undergoes a rebranding campaign
Edita launches savory croissant products
2010
Launch of the TODO family
Introduction of handheld online receipt computers from Motorola Solutions
2009
Edita introduces Grade Plane Dynamics
2006
Edita achieves world class safety certifications including HACCP, ISO 22000, ISO 9001, ISO 18001
2005
Management restructuring
2003
Edita purchases & upgrades the Hostess factory in 10th of Ramadan City and enters the snack cakes market under license with Hostess
2000
Bake Rolz introduced
1997
Molto chocolate-filled croissants introduced
1996
Edita is founded and begins construction of the E-06 Plant in 6th of October City
Corporate Governance
At Edita, the leadership is well aware that a strong corporate governance framework is instrumental to the long-term success of any company. For this reason, the nine-member Board of Directors is composed primarily of non-executive members, four of which are independent.
Edita has a clearly set out code of conduct stressing the company’s values of Teamwork & Communication, Respect, Integrity, Commitment and Excellence. Adherence to these values ensures that the needs of all stakeholders — from the shareholders to the employees to customers and communities — are considered in all decisions and actions.
CORPORATE GOVERNANCE COMPLIANCE
Edita’s corporate affairs are governed by the Egyptian Companies Law, the Egyptian Capital Market Law, the EGX Listing Rules, other laws governing companies incorporated in Egypt and its articles of association. A general attribute of joint stock companies in Egypt is separation of ownership and control. Although shareholders own the Issuer nominally, the management of the Issuer is vested by law in the hands of its Board of Directors.
We are subject to Egyptian disclosure requirements and are required to submit annual and quarterly financial statements prepared in accordance with EAS and IFRS; provide notices of any material developments to the Egyptian Financial Supervisory Authority (EFSA), EGX and LSE; provide the regulator with minutes of the Issuer’s Ordinary and Extraordinary General Meeting; and publish our annual and quarterly financial statements in two widely circulated local daily newspapers.
AUDIT COMMITTEE
In accordance with the EGX listing Rules, the Board of Directors has constituted an Audit Committee, comprised of four Non-Executive Directors known for their competence and experience, three of which are independent. The primary functions delegated by the Board to the Audit Committee are to assist the Board in fulfilling its oversight responsibilities in connection with:
the inspection and review of our internal audit procedures, plans and results;
the inspection and review of our accounting standards and any changes resulting from the application of new accounting standards;
the inspection and review of the periodic administrative information that is presented to the different levels of management and the methods of such preparation and timing of submission;
ensuring the implementation of appropriate supervisory procedures in order to protect our assets;
ensuring that we adhere to the recommendations of the auditor and EFSA;
the inspection of the procedures carried out in preparing and reviewing:
the financial statements
offerings relating to securities
estimated budgets, cash flow and income statements;
advising on the appointment of auditors to perform services other than the preparation of the financial statements;
the inspection and review of the auditor’s report regarding the financial statements and discussing the comments included, in addition to working on resolving any misunderstandings between the Board and the auditors;
ensuring the preparation by an independent financial advisor of a report regarding any related party transactions before being ratified; and
Ensuring the application of the necessary supervisory methods to maintain our assets, conduct periodic evaluation of administrative procedures and prepare reports to the Board.
The Board of Directors is required to adopt the Audit Committee’s recommendations within fifteen days of receiving notice of such recommendations. If the Board of Directors does not follow the recommendations, the chairman of the Audit Committee must notify both the EFSA and EGX.
Board of Directors
Edita’s dedicated Board of Directors is comprised of two executive and seven non-executive members. Under the expert and diverse guidance of this experienced group of men and women, Edita has grown from a small, family business into an international concern.
Eng. Hani Nabih Aziz Berzi
Chairman and Managing Director, Representing Quantum Invest BV
Mr. Samir Nabih Aziz Berzi
Vice Chairman, Representing Quantum Invest BV
Ms. Fatma Lotfy
Board Member, Representing Quantum Invest BV
Mr. Norbert Lurz
Board Member Representing Kingsway
Mr. Mounir Fakhry Abdel Nour
Independent Board Member
Mr. Hussein Choukri
Independent Board Member
Ms. Sahar El Sallab
Independent Board Member
Mr. Hanny Y. Elmessiry
Independent Board Member
Our Team
Edita’s experienced management team has successfully grown the company’s reach and product portfolio despite our footprint’s experiencing a number of challenging years.
Eng. Hani Nabih Aziz Berzi
Chairman and Managing Director, Representing Quantum Invest BV
Mr. Sameh Naguib
Vice President (Finance) and Chief Financial Officer
Eng. Mohamed El Bahey
Vice President Supply Chain & Industrial Operations
Mr. Maged Tadros
Vice President Human Resources & Administration
Mr. Alfred Younan
Vice President Sales and International Markets
Mr. Sherif Shaker
Senior Internal Audit & Corporate Governance Director
Mr. Panagiotis Papadodimas
Research and Development Director
Mr. Ahmed Samy
Vice President Marketing
Ms. Menna Shams El Din
Investor Relations and Business Development Senior Director
Our Awards
Affiliate Companies
Edita is a holding company holding full or partial ownership of three smaller affiliates through which it operates.
Digma
Digma Trading S.A.E. was established in 1992. Digma’s continual commitment to quality services and strong brand portfolio has made it one of the largest distribution companies in Egypt and the company of choice for highly qualified sales personnel. The company currently has xx branches throughout Egypt.
Edita Participation Cyprus LTD
Edita Participation Cyprus Ltd. was incorporated as a vehicle through which Edita could make international investments in other companies and other countries. This entity is currently dormant and has no activities.
Edita Confectionary
Edita Confectionary was established in 2008 as a joint venture between Edita Food Industries and Confindel Limited (Cyprus). The company offers a wide range of premium quality confectionaries including hard candies, toffees and jelly. Edita Confectionary is located in the Beni Suef Industrial Zone.
ABOUT EDITA
MISSION, VISION & VALUES
HISTORY
CORPORATE GOVERNANCE
OUR TEAM
AWARDS
AFFILIATE COMPANIES 